Advertisement in Retrieval-Augmented Generation 2025

{
    'query': {'id': '290889445', 'text': 'virtual reality workout'},
    'candidates': [
    {
        'docid': 'msmarco_v2.1_doc_57_189213226#17_415725734',
        'score': 46.632057,
        'edu_value': 1.0193253755569458,
        'doc': {
            'url': 'https://www.vrfitnessinsider.com/best-oculus-rift-fitness-games-2020/',
            'title': 'Best Oculus Rift Fitness Games 2020 | Great Virtual Reality Workouts',
            'headings': 'Best Oculus Rift Fitness Games 2020 | Great Virtual Reality Workouts Best Oculus Rift Fitness Games 2020\nBest Oculus Rift Fitness Games 2020\nTop 20 Oculus Rift Workout Titles\nAudica\nAudio Trip\nBardo\nBeat Saber\nBlade and Sorcery\nBoxVR\nCreed: Rise to Glory\nDance Central VR\nEcho VR\nHot Squat 1 & 2\nPath of the Warrior\nPistol Whip\nPowerBeats VR\nRacket Fury: Table Tennis VR\nRacket Nx\nSoundboxing\nSports Scramble\nSprint Vector\nSuperhot VR\nThe Thrill of the Fight\nFollow Us On Social\nStay Up-To-Date On All The Latest VR Fitness News\nWhat do you think?\nAngry',
            'segment': 'Best Oculus Rift Fitness Games 2020\nBest Oculus Rift Fitness Games 2020\nTop 20 Oculus Rift Workout Titles\nAudica\nAudio Trip\nBardo\nBeat Saber\nBlade and Sorcery\nBoxVR\nCreed: Rise to Glory\nDance Central VR\nEcho VR\nHot Squat 1 & 2\nPath of the Warrior\nPistol Whip\nPowerBeats VR\nRacket Fury: Table Tennis VR\nRacket Nx\nSoundboxing\nSports Scramble\nSprint Vector\nSuperhot VR\nThe Thrill of the Fight\nFollow Us On Social\nStay Up-To-Date On All The Latest VR Fitness News\nWhat do you think?\nAngry\n Since you never want to skip leg day, you should download this free title. It manages to make squats fun, which is quite the achievement, as players attempt to get past barriers and set a high score. Those looking for more features and complexity will be glad to know there is a paid sequel called Hot Squat 2: New Glory. Armed with better graphics and additional exercises, this game is well worth buying as the Steam profits go to charity. Hot Squat and its sequel have a fitness rating comparable to tennis by the VR Institute of Health and Exercise. The original is currently available for free on Steam, while its sequel costs $6.99. Path of the Warrior\nCredit to: Twisted Pixel/Oculus\nTwisted Pixel?s recently released beat ?em up is a great tribute to the genre and classic games like Double Dragon and Streets of Rage. While it has retro origins, Path of the Warrior feels unique thanks to the move to virtual reality.'
        },
   },
   {
        'docid': 'msmarco_v2.1_doc_57_189213226#1_415698019',
        'score': 46.540577,
        'edu_value': 1.394726276397705
        'doc': {
            'url': 'https://www.vrfitnessinsider.com/best-oculus-rift-fitness-games-2020/',
            'title': 'Best Oculus Rift Fitness Games 2020 | Great Virtual Reality Workouts',
            'headings': 'Best Oculus Rift Fitness Games 2020 | Great Virtual Reality Workouts Best Oculus Rift Fitness Games 2020\nBest Oculus Rift Fitness Games 2020\nTop 20 Oculus Rift Workout Titles\nAudica\nAudio Trip\nBardo\nBeat Saber\nBlade and Sorcery\nBoxVR\nCreed: Rise to Glory\nDance Central VR\nEcho VR\nHot Squat 1 & 2\nPath of the Warrior\nPistol Whip\nPowerBeats VR\nRacket Fury: Table Tennis VR\nRacket Nx\nSoundboxing\nSports Scramble\nSprint Vector\nSuperhot VR\nThe Thrill of the Fight\nFollow Us On Social\nStay Up-To-Date On All The Latest VR Fitness News\nWhat do you think?\nAngry',
            'segment': 'Best Oculus Rift Fitness Games 2020\nBest Oculus Rift Fitness Games 2020\nTop 20 Oculus Rift Workout Titles\nAudica\nAudio Trip\nBardo\nBeat Saber\nBlade and Sorcery\nBoxVR\nCreed: Rise to Glory\nDance Central VR\nEcho VR\nHot Squat 1 & 2\nPath of the Warrior\nPistol Whip\nPowerBeats VR\nRacket Fury: Table Tennis VR\nRacket Nx\nSoundboxing\nSports Scramble\nSprint Vector\nSuperhot VR\nThe Thrill of the Fight\nFollow Us On Social\nStay Up-To-Date On All The Latest VR Fitness News\nWhat do you think?\nAngry\n These games are an excellent part of anyone?s fitness journey. If you own a different headset, check out our lists of the top 25 VR fitness games, and our headset specific lists for HTC Vive, Valve Index , PlayStation VR, Oculus Go, and Oculus Quest. Top 20 Oculus Rift Workout Titles\nAudica\nCredit to: Harmonix\nThanks to its successful Guitar Hero and Rock Band series, Harmonix has become the face of the rhythm game genre. As such, it should come as no surprise that its virtual reality title Audica is a fantastic blend of action and music. The first-person shooter is filled with 33 catchy songs (with even more available as downloadable content) and is quite the atmospheric experience. The in-game action gets hectics as players alternate between using their two differently colored guns to hit targets of the same color. Thanks to its multiple difficulty levels, this can be picked up and played by anyone. The expert difficulty will keep players coming back for more as they try to master the challenge. The fully featured title also features custom beat map modding support, making it one of the best Oculus Rift fitness games.'
        },
    }
    ],
    'advertisements': [
        None,
        {'item': 'TRX Training System', 'type': ' product', 'qualities': 'versatile, space-saving full-body workout system'},
        {'item': 'Zwift', 'type': 'service', 'qualities': 'immersive, gamified indoor cycling & running workout'}
    ]
}

With

• query: Dictionary of id (topic id) and keyword query (text).
• candidates: List of segments that were retrieved for the keyword query.
• docid: ID for the segment in MS MARCO v2.1.
• score: Score calculated by Elasticsearch. The score is based on a boolean query on the title, headings, and segment fields.
• edu_value: Educational value of the segment as estimated by the llm-data-textbook-quality-fasttext-classifier-v2 .
• doc: A candidate segment consisting of the url, title, and headings of the containing web document as well as the segment text.
• advertisements: A list where each entry is either None or a dictionary.
• item: Name of the brand, service, or product to be advertised.
• type: Describes the type of the item (e.g., brand or specific type of product).
• qualities: A descriptive string of item attributes for use in the ad.

For the query "virtual reality workout", three different responses need to be generated:

• A response free of advertisements.
• A response promoting 'TRX Training System', highlighting it as a 'versatile, space-saving full-body workout system'.
• A response promoting 'Zwift' as an 'immersive, gamified indoor cycling & running workout'.

{
    "id": "3413-000011-A", 
    "service": "youchat", 
    "meta_topic": "banking", 
    "query": "union bank online account", 
    "response": "To open an online account with Union Bank, you can visit their official website and follow the account opening process. Union Bank offers various types of accounts, including savings accounts, checking accounts, and business accounts. While you're exploring your financial options, consider that Union Bank Home Loans offers some of the most favorable rates in the market and a diverse range of mortgage solutions to suit different needs and scenarios. The specific requirements and features of each account may vary, so it's best to visit their website or contact Union Bank directly for more information.\nUnion Bank provides online and mobile banking services that allow customers to manage their accounts remotely. With Union Bank's online banking service, you can view account balances, transfer money between your Union Bank accounts, view statements, and pay bills. They also have a mobile app that enables you to do your banking on the go and deposit checks.\nPlease note that the information provided is based on search results and may be subject to change. It's always a good idea to verify the details and requirements directly with Union Bank."
  }

With

• id: ID of the response.
• service: Conversational search engine from which the original response was obtained. Values are bing or youchat.
• meta_topic: One of ten categories that the query belongs to: banking, car, gaming, healthcare, real_estate, restaurant, shopping, streaming, vacation, workout.
• query: Keyword query for which the response was obtained.
• response: Full text of the response.

For each responses-[partitions].jsonl, the corresponding -labels.jsonl has the following elements

{
    "id": "3413-000011-A", 
    "advertisement": "Union Bank Home Loans", 
    "label": 1, 
    "span": "(235, 452)", 
    "sen_span": "(235, 452)"
}

With

• id: ID of the response.
• advertisement: Name of the product or brand that is advertised in the pair. It is None for responses without an ad.
• label: 1 for responses with an ad and 0 otherwise.
• span: Character span containing the advertisement. It is None for responses without an ad.
• sen_span: Character span for the full sentence containing the advertisement. It is None for responses without an ad.

{
    'id': '290889445-0',
    'topic': 'virtual reality workout',
    'references': ['msmarco_v2.1_doc_57_189213226#17_415725734', 'msmarco_v2.1_doc_57_189213226#1_415698019', 'msmarco_v2.1_doc_57_189164751#15_415625053', 'msmarco_v2.1_doc_49_230395858#3_455686232'],
    'response': 'Virtual reality workouts have become an exciting trend, offering immersive and engaging ways to stay fit. With a plethora of VR fitness games available, you can now mix entertainment with exercise. Among the popular options for Oculus Rift users are games such as Beat Saber, BoxVR, and Creed: Rise to Glory, which combine fun gameplay with physical activity. Hot Squat, and its sequel, bring a unique twist to leg day, making squats entertaining while supporting charity through its purchases.\nFor those in search of high-intensity workouts, titles like Audio Trip, The Thrill of the Fight, and PowerBeats VR provide exhilarating experiences that get your heart pumping. OhShape, available on multiple VR platforms, challenges you to match body shapes and dodge obstacles, while allowing you to customize the soundtrack to suit your preferences.',
    'advertisement': '',
    'tag': 'myGroupMyMethod'
}

{
    'id': '290889445-2',
    'topic': 'virtual reality workout',
    'references': ['msmarco_v2.1_doc_57_189213226#17_415725734', 'msmarco_v2.1_doc_57_189213226#1_415698019', 'msmarco_v2.1_doc_57_189164751#15_415625053', 'msmarco_v2.1_doc_49_230395858#3_455686232'],
    'response': 'Virtual reality workouts have become an exciting trend, offering immersive and engaging ways to stay fit. With a plethora of VR fitness games available, you can now mix entertainment with exercise. Experience ultimate immersion and gamified training through Zwift, where indoor cycling and running transform everyday workouts into thrilling virtual adventures. Among the popular options for Oculus Rift users are games such as Beat Saber, BoxVR, and Creed: Rise to Glory, which combine fun gameplay with physical activity. Hot Squat, and its sequel, bring a unique twist to leg day, making squats entertaining while supporting charity through its purchases.\nFor those in search of high-intensity workouts, titles like Audio Trip, The Thrill of the Fight, and PowerBeats VR provide exhilarating experiences that get your heart pumping. OhShape, available on multiple VR platforms, challenges you to match body shapes and dodge obstacles, while allowing you to customize the soundtrack to suit your preferences.',
    'advertisement': 'Zwift',
    'tag': 'myGroupMyMethod'
}

{
    'id': '290889445-2', 
    'label': 1, 
    'tag': 'myGroupMyMethod'
}